Why Big Decisions Don't Always Mean Big Results

You can take all the massive action you want and still not get the results you need. Why? Because you weren't making sure that the action you took fit in to your bigger picture.

Think of it this way: would you drive around aimlessly day after day without knowing where you were going? It might be a great joyride, but it won't feel like progress. You may even make some pretty big decisions along the way (for example, going north instead of south!) but you still won't feel that satisfying sense of accomplishment.

When it comes to business, you need to make sure that every move you make fits in to your overall strategy. Would you hire office staff if there wasn't a clear outline of how that would prove valuable to your business plan? Would you acquire a new building if your financial goals would be unattainable with the added expense? Would you diversify your product line if your manufacturing processes needed to remain static to control maintenance expenses? As attractive as all these "side trips" may be, they may end up preventing you from achieving the goals that need to be realized in order for you to experience success and satisfaction.

After you have developed a clear picture of where your business is headed, stick to the plan. You've already determined the objectives that are worth your investment of time, energy, and action. So don't waste time chasing rainbows in other directions. Get down to business!